1

自由的时尚第二部分


你好!星期五快乐我的朋友!

tooting my own horn over here, but really, i'm so happy to tell you about my new 'fashion for freedom' page on the website. please check it out here -->时尚自由。i'm totally excited to see where purusha goes. yesterday i joinedthe ethical fashion forum我被吹走了,不堪重负,那里有多少资源!很多人正在努力使服装行业成为更可持续和人道的练习。我有这么多学习,它很漂亮!

我学到的一个非常酷的事情是,改变从品牌开始。国家的政府不会强迫服装工厂的更好的条件,因为他们希望保持全球竞争力,并且不会从这些品牌购买的消费者往往会导致公司寻求更便宜的劳动力来赚取更多利润!疯!但我们作为消费者可以决定我们是否希望在我们的美元投票时,我们是否希望在我们的侧面上有这种悲伤和剥削。我们可以向公司写信,或者签署请愿书。我们有比我们认为的更多的力量。

as the owner of a brand, i have full control over how i plan to sustain ethical business practices. this is amazing to me. i can choose my own loving, responsible, respectful, compassionate clothing manufacturing adventure. everyone wins!

i don't want us to wait until anotherB.uilding collapses and kills 250 people。we have to educate and prevent these unnecessary atrocities. the disaster in bangladesh and this video (it's a tear jerker) really cemented my resolve to not buy clothing from companies that don't promote their ethically run factories.


我知道今天居住在世界上几乎不可能购买来自被剥削的奴隶劳动的产品,但我将尽我所能与我所拥有的东西。我显然并不完美,这台电脑我正在打字是由剥削的人制作的。这很糟糕。所以我们做得最好!我知道这是一个星期五的一个沉重的帖子,但我为purusha打算让我如此开心!所以我专注于此!我今天觉得和平和宁静的祝福,我想和尽可能多的人分享我的运气。

have a joyous weekend my loves! xo!

0.

去有机。


hi!! hope you are having a really lovely day today. i just got back from hiking with liam, listening to the birds sing and feeling the sunshine on my shoulders. whenever i go outside for a bit alone, not running, but taking the time to notice my surroundings and reflect on my life's plans, i come to new realizations. today i had this crazy idea... what if i changed all my cotton pants in my shop to organic cotton? as well as all tanks and tees? if i find the right fabric and buy enough of it, i think i wouldn't even have to raise the prices in my store. i'm figuring out where to buy right now, and ordering some swatches! going outside and breathing in the universe's breath, i can't help but be drawn to have as ethical of a business as possible. i just want to live as purely as i can, and i want my business to reflect that. i also want what you buy to be as guilt free as possible, just an all around beautiful happily made product. with only pesticide free fabrics touching your skin. makes sense. and as my business keeps growing, i really hope to find a connection to a fair trade organic fiber farm with a fair trade weaving mill... and be able to visit and document the whole thing! that would be amazing!! but, little by little. one step a time. all good things will come if i keep taking the small steps. i say this a lot, but thank you for the thousandth time my customers. you've been with me since the beginning, believing in purusha and the path its on. ah i'm so grateful! within the next few weeks, i'm thinking big changes are on the horizon for purusha! organic for life! xoxo.

1

找到那个面料!








你好,亲爱的!你好吗?

所以这些裤子。在只是看到他们的照片在一些其他衣服附近的一堆堆里弄皱了一张照片后,人们一直在他们身上。当我第一次发现这种面料时,我去世了,知道我必须从中创造一些东西。它是粘胶。生态友好和华丽,并没有比这更好!Nadya和我设计了这一对上面看过Tracee的模型。我只买了一条裤子的足够的面料,因为我在商店里看到了这块面料,并不认为它去任何地方。该死的我现在正在踢自己。我应该买到他们所有的东西!!!!arghhh! because now they are out, and can't reorder. all they can tell me is 'it's been discontinued.' i am mega bummed. i was sooo excited to make more of these bad boys.

我写信要问任何人的帮助!我在互联网上花了几个小时搜索我对此面料所了解的一切,没有运气。我担心这些必须是唯一像这样的裤子。如果您能够帮助我找到面料,我将为您提供一副这些裤子(或任何裤子!)。我在La的Michael Levine购买了该面料,它是粘胶,并在“byblos”的印刷上刻字。这是我所知道的一切。请帮忙!!!!!我将永远感激。现在我知道当我找到一个我喜欢的面料时,至少抓住它的螺栓。学过的知识。 thank you everyone! let's make these pants!!! xoxo.

2

earth day.


幸福的地球日我的爱!希望你今天在户外花一点时间享受我们神圣的妈妈的地球!我和我可爱的朋友杰西卡一起去了一个甜蜜的徒步旅行勒克利神圣珠宝:).

而且我一直在做很多想法......哈哈还有什么新的!?想想,想想!有时,它有效!我最近一直在考虑我的面料。我希望很快将我的整个商店转换为有机棉花,竹子,模态和大麻。不会是rad吗?!他们必须是生态友好的织物,而不是来自臭氧的中国。大声笑。因为那么我们不知道他们是否真的是有机或道德!理想情况下,一旦我找到正确的连接,我就会喜欢从公平贸易和非常透明的行业购买的所有面料,所以我们都可以看到来自农场(或植物的竹子和模态)来编织的步骤 knitting to nayda sewing to me printing. i want the whole process to be visible to you and me! what cha think? purusha garments will be SO special.

度过一个非常愉快和宁静的夜晚!namaste。

5.

我希望我能2年前发表自己的建议。




















业务真的只是常识。是我找到的。我不断读到Inc。杂志文章,观看视频和讨厌的Gal的索菲亚Amoruso的访谈,研究成功的品牌,似乎总是回到几个简单的真理。

i love love love designing clothing. the more clothing i make the more i enjoy it and feel like i'm getting better at it, slowly but surely. but i think i really equally love the business aspect of what i do. it is like uncoding a puzzle. it's frustrating, fun, challenging, and requires just a ton of patience and hard work. there really aren't any short cuts. you just work hard, don't quit, and listen to your customers.

so let me explain some interesting ideas that have helped me with my business, ideas that took me a long time to figure out.

1.需求推动供应。

不是那样的方式!这么多企业会弄错。他们认为'我会获得贷款!金钱会让我取得成功!'没有朋友我的朋友。没门。您无法为采购订单创建产品尚未存在。有许多库存不会让您的产品更令客户呼吸。相反,你只有一堆死亡库存,不想要和负荷债务。在债务洞中开始业务是一个非常可怕的地方。 you have to wait until you have a product that has been tried and trued, loved and bought by many many people. and you have orders you can't fill because you don't have enough money. this is when you think about a loan. when i first started my business, a loan was the twinkle in my eye. i thought money would solve all my problems. i know i still don't need a loan because when i think about what i would do with the money, i have no idea. i don't need it. i don't have demand big enough yet for that. (this is obviously not true for all businesses. nothing here is black and white, just what has worked for my small clothing line.)

2。don't advertise.

magazine ads, billboards, commercials, facebook ads... do you notice them? i don't. i have ad block on my computer and i mute commercials on stupid hulu. i actually want to buy items less when i see ads... i think 'i hate you ad. i hate how you are trying to manipulate me. i won't buy you.' we have become immune to advertisements because of how bombarded we've become by them. word of mouth and content based blogs, interviews, press, etc are a better way to get noticed.

3. press does not equal sales.

很长一段时间我想......为什么有人没有注意到purusha?!为什么我当地的纸张不想写一下我?我可以在健身杂志或instyle杂志中获得一点功能吗?不。因为purusha仍然太小。我基于讨厌的Gal的商业模式的许多商业模式。索菲亚(令人讨厌的Gal的首席执行官)也没有任何新闻界,即使她每年赚1000万。曾经讨厌的Gal有一些投资者,记者终于注意到了。5年后,她在NY时代和In Inc。杂志,她成功后很久。 sometimes i see athletic brands in a little blurb in somewhat big magazines, and then i look at their website and facebook page. not a whole lot going on there. you never know what's going on behind the scenes of a business. and i know firsthand that i don't go out and buy something because cosmopolitan magazine had a tiny photo of it with a price tag on it in their magazine. only real customers who like what you make, and possible find you on their own, equal sales.

4.。you don't need celebrity endorsement.

再次,我从令人讨厌的Gal意识到这一点没有名人关注,并从第一手经验。在采访中,索菲亚实际上说,“我的客户没有每周看我们看看她应该穿的衣服。她为自己打扮,穿着她想要的东西。为了这么久,我想......我只需要在瑜伽裤子里喝德鲁布里莫尔!甚至为一些大名字瑜伽教师解决。我已经向流行的瑜伽教师发了免费服装,我发现它没有做得多。在我看来,它是什么,让你的品牌看起来有点绝望。就像你的成功就像骑着你一样的人一样,你不能自己做。当然,我会喜欢一个名人,我钦佩穿嘌呤。但我不会找到它们并试图送他们免费狗屎。 if they like purusha, they will buy it themselves. i would so rather have it that way.

5.。don't think you should do every job yourself.

this one took me a while. i thought, i'll save money if i don't have to pay anyone! i'll do it all! screen printing, dyeing, sewing, marketing, emailing and shipping! actually, no. i lost money that way, because i am not that good at all those things. it's so much better to hire an expert in every field, a person that is incredible at their one job. hiring nadya to sew has allowed my business to grow enormously in the past 6 months. she does things just faster and better than me. time is money. i'm not a seamstress. and yippee, i just hired our landlord's sweet teenage daughter to do all my packaging and shipping (the photos you see above are me doing those jobs! eep! no more!). i will continue to screen print and market and dye until i am able to outsource those tasks to others when the time is right. i am at my best running the business as a whole and deciding what clothing to make. eventually and hopefully, i will have people even better than me at those jobs working with me! always try to find people to work for you that are better at the job than you are.

6. let your customers decide how big you'll be.

从阅读商业留言板的回复,我透露了这一想法。这位家伙正在回应名为crumbs的蛋糕业务,不得不关闭一堆地点。这个家伙写道,'也许如果这一事业没有那么贪婪,也可以思考......“嘿!我们应该打开67个地方!蛋糕足够受欢迎!”......也许他们可以持续。您必须可持续发展,而不仅仅是假设需求将在那里。客户决定谁有权存在和成长。所以如此真实。我们必须倾听我们的客户,他们就像我的不间断导师。我不会为他们决定大嘌ηa如何变成。我不知道Purusha有多大(或小)。时间会告诉。 i can't dominate a market just because i decide i want to. i leave that up to the consumer.

so there you have it. some unconventional wisdom i never expected to be true. to my customers, thank you for all your beautiful help. all the feedback i get, whether it's a seam or fabric problem, or a design flaw, are SO SO appreciated. more than you know. i adore you. thank you! namaste.

0.

世事难料。


晚了。而且我无法停止思考......思考......感到愤怒,哭泣,我所爱的人是安全的,并回到难以置信的是,有人可以在波士顿摧毁炸弹,以杀死无辜的人。我知道这种事情发生了,就像其他国家一样。但这不会更容易地处理它。帕特里克和我今天看着一些漂亮的令人难以置信的照片,这是涉及袭击的无辜美丽的人。起初我说,我看不到。但后来我想看看,我希望它变得真实,我想了解人们目睹的是什么。它很令人震惊。缺少四肢,到处都是血液,人们躺在地上。在波士顿。 after a marathon. it is just mind boggling that a few insecure cowardly monsters are capable of such horror. yes, i've been reading the articles that explain how rare these events are, and that most of us humans are GOOD. but i keep feeling for the man that lost his legs, for the family that lost their 8 year old son, and for all the other people hurt and their families. it's just so unfucking fair. life can be so cruel in that way. if only you'd been standing 10 feet up the road... it blows my mind how close we are to death and tragedy at all times, and our lives are balancing on mere chance... chance that we survive each day. life is such a miracle. i am not religious, so i don't mean miracle as in magical, i mean miracle as in incredibly lucky. when i was young, i had this strange awareness of my good luck. and i had an even stranger idea that this luck had to run out eventually. and it did. bad shit happens. i try my best to be positive, but sometimes i am overcome with worry. i worry a lot about people i love dying in a car crash, and now dying from a shooting or a bombing. i know worrying does absolutely nothing, but ever so often my head goes to that dark place. i'm being selfish now, just thinking of me and my life when people are going through tragedies every second of everyday. gah. this. is. life. with life comes death. i just HATE death so much. it's so... permanent. and for the rest of your life you wonder if you could have stopped it. somehow... i lay here in bed and cling to my good luck. but holding on to it is like trying to live forever. we just can't. i suppose it might help if i just let go and surrender. you can't control life. i hate the whole "everything happens for a reason" thing, but i can go with "everything happens." there is no reason an innocent person should die at a marathon, but there is no stopping life in all its forms in this moment. with it comes the good and the bad. the best i can do is root for the good, and recognize it in the everyday heroes all around me each day. and enjoy each moment of the good. good night.

0.

这就是它的工作原理。



这就是它的工作原理
You're young until you're not
You love until you don't
你尝试直到你不能
You laugh until you cry
You cry until you laugh
And everyone must breathe
直到他们垂死

不,这就是它的工作原理
你在自己内心
You take the things you like
并试图爱你所采取的东西
And then you take that love you made
并坚持一些
别人的心
抽另一个人的血液
和手臂行走
You hope it don't get harmed
但即使它
你会再做一次


-Regina Spektor.

0.

我的心充满了提供you.




星期五快乐我的朋友!你好吗??

这篇文章中,我并没有真正想写。i'll just get right to it. purusha has grown tremendously in the past few months, and i honestly couldn't be happier and more proud! but with growth i think comes problems. the success road is never a straight forward line, it's lots of ups and downs.

所以在Purusha土地这里的问题已经是接缝。撕裂接缝。这是100%不可接受的,它让我感觉像一个可怕的失败。我对此有糟糕的梦想。正如纳迪亚和我已经分支出来,使用各种各样的面料,我们了解到并非所有的面料都可以相同的方式缝制。在制作健身裤时,接缝更加坚固。并非所有线程都是平等的。我们目前正在更换所有螺纹,以及加强所有裤子上的所有接缝,额外的缝线配对原始缝,用于双重加强。

我只想要我们要创造的东西,完美。多年来,爱和珍惜。如果您为裤子支付98美元,最好让您在令人惊叹的踢屁股裤!所以我不是在这个挫折中徘徊,或者居住在它上,我们现在正在纠正它。我想再次向所有客户延伸到所有客户,从过去,现在和未来,如果您的衣服遇到问题,我们会为您解决问题。无论是通过修复它还是完全替换它。我希望你爱你的衣服,经常穿,并有一天更加努力。我希望Purusha成为您依赖的优质品牌,并获得您的代价。

所以,全心全意,我欢迎您在Hayleylove@Gmail.com上给我发电子邮件,如果您的任何衣服有接缝问题,或者在我转换面料之前发生的美人鱼裤的可怕衰落设计。我们非常乐意为您照顾衣服。

非常感谢你们在Purusha伸出的人,相信我的愿景,并支持一个独立的美国制造业务。我永远感激,我爱你!

周末愉快!发送你的爱情和感激之情!!!XOXO。



0.

纪律之美。




{a quick word about the above photos. no, i am not worried or stressed in the first picture. this is my resting face, a face of oddities. i have no control over it. and yes, liam has green eyes as his vision degenerates. aren't they beautiful? and last photo, one of my many many lists of sorts.}

现在我们让那个免责声明了解我最严肃的博客帖子!今天早上在我的冥想中,我考虑以目的为生活。如果我能度过一天,每个动作都可以花一天,每次动作都能看到他们是否在我的目的中?而且,目的我的意思是构成目标和梦想的事情。并放弃其余的。听起来它应该很容易吗?不是。什么很容易在自动驾驶仪上,并滑入习惯。每天我有一个要做的东西清单。大多数日子我都不越过一切。 i've learned to be ok with that, but only if i tried my best. it's not ok if i didn't finish my work because i got distracted by facebook, blogs, sleeping in, and watching game of thrones. (i allow for these things on the weekends. trust me, i am a very different person on the weekends. hehe!) it's a challenge to be observant, it requires so much discipline. my habitual instincts are to rush, to struggle, to procrastinate. these actions do lot allow room for peace and gratitude. know what does? their exact opposite! haha! to take the time you need, to find ease, and to create space and time by removing distractions.. these actions are aligned with fulfilling my purpose. and they are within our reach... like anything else, all it takes is practice. practice. recreating and restructuring habits are life altering movements. i am working on illuminating these new habits within my day.

today i have plans, and i want to be 100% engaged in my plans. as i run, dye clothing, clean, package orders, prepare my taxes... it is my wish and my work to breathe deep, to notice signals in my body, to be focused and present, feel the gratitude, and let go of the unnecessary thoughts and distractions. will i be perfect? hell no. but here's to trying, always practicing, and moving forward. namaste.



1

做我做的事!






你好,亲爱的!祝你快乐!我以为我会分享我在Topanga Sunshine的几张照片:)。当你上周在我的帖子中看到时,我屏蔽了所有的衣服,但有时我用手用几只触摸。我会告诉你的,这不是我最喜欢的生产衣服的一部分,但它必须完成!这并不乐于乐趣和游戏在这里;)。主要是有趣和游戏,但不是全部。呵呵!无论如何,我希望你有美好的一天!今天,我正在努力一周的新订单,并在明天在时尚区遇见我的Seamstress Nadya时,在接下来的2周内准备订单。 YAY! lots of goodies for you too coming up!- a big spring cleaning sale will be happening all week and i'm hoping the new photos of purusha's summer collection will be ready in the next few days as well. yippee! sending you loads of happiness and california sun! xo.

1

falling into the light.






Gayatri Mantra罐提供在商店里

古老的祈祷,就像Gayatri Mantra一样永恒。上面,在坦克上,它说:

om Bhur Buvaha Svaha
TAT Sevithur Varenyam.
Bhargo Devasya Dheemahi.
Dhiyo Yonaha Prachodayath

Radiant Divine Soul from which we all came
Awaken the same brilliant Divine Light in me
So that inner radiance consumes all thought and emotion
Teaching and guiding me to realizing reality

如此美丽,对吧?我完全感受到它。只是花一点时间每天专注于丰富的善良,让我想起了我的幸运多么难以。我本周注意到自己的微小变化,因为我一直在练习更加感激。

for example, last night i went out with patrick to see some jazz in LA. we enjoyed it, but were both really tired. some minor things went wrong- we got lost, parking and drinks cost more than we expected, jazz can get boring... it's so easy to get wrapped up in and stuck on a cycle of silly, useless, nit picky thoughts. as we walked back to our car i felt myself tensing up, resisting, resenting. i watched it, and thought,i just want to feel GOOD as much as possible.为什么不觉得好吗?我决定放开所有小婊子的想法并继续前进。继续前进到好东西。为了举行帕特里克的手,向我们在山上的安全幸福的家中开车,金子男孩等待着我们,不要理所当然地在这个时刻围绕着我。和pof!关心消失了。所需要的是感觉良好的决定,因为感到糟糕的糟透了,很明显,感觉不好。我宁愿不是,你知道吗?!听起来如此简单,简单不是吗?这是现实。 this is realizing reality, that we have the power to be as happy as we choose. we can celebrate it all, soak up this life and all its experiences, and not hang on to the dark thoughts and worries that were doing nothing for us in the first place.

i never thought letting the light in would actually be this easy. surrendering to goodness is like a gentle fall into a fluffy soft bed. fighting against the bad stuff, focusing on it, dwelling on it, is like realizing you have a comfortable bed, but deciding to sleep on a cold cement floor because you are afraid to try out the bed and secretly get off on complaining about the cement floor. your habitual thought patterns can create such a bizarre addiction to negativity. i witness it in myself everyday. but i am undoing it now, little by little. and it is the cleanest, softest, most light feeling. it's right.

thank you to everyone that teaches me to keep going for the divine light that is reality. i wish only the most brilliant lightness of being to you all. namaste.

0.

happy birthday to my M.O.M. !


M.O.M. haha it's funny how that name stuck. one time when i was freaking out as a child at something, i shouted to my mom, "M-O-M!!!!", like spelled it out. ridiculous. but my dear M.O.M. i am so so happy today is your special day, and i'm so lucky you're my mama. i can't stop thinking about you right now. i sure miss you, but know we can celebrate when i visit in may! yay!

随着年的岁月,你似乎成长了更有趣,美丽,开放。我正在进入天使女人,我发誓!我如此希望并希望有一天躺在悠闲,创造性,无所畏惧,甜蜜的啊,你妈妈(不,那不是一个错字。它是明显的maw-other):)。谢谢你给我的生活,每天鼓励我,继续寻求我的梦想,并给我一个安全的地方,我的一生都是我奇怪的自我。我仍然经常回想一下......当我小时的时间里......我最喜欢的一天中,躺在床上,躺在床上阅读书籍并与我的毛绒动物一起玩,并制作先生。雪人用那种有趣的方式转动他的头。我们有这么多笑,在我们的梦想世界中很有趣。当你拥抱我时,我想永远生活在你的怀抱中。当我陷入少年时,我曾经曾经感到尴尬,我是一个孩子这么久,我玩得相信并在入睡时哭泣,直到我13岁才回到你身边。但现在我回顾我的生活时我只是为了怜悯你妈妈和我一起玩,鼓励我花时间成长。 i feel like i've led a life that has been full in all is phases, from child to adult. you are such a great mom. one of my biggest dreams is to be as wonderful of a mother as you've always been to me.

and there's still a big part of me that wants to live in your hugs forever. oh geez i'm crying now just thinking about it. we're such criers aren't we?

i know you are really enjoying your day today and i'm so glad you are constantly surrounded by love. makes sense, love attracts love. oh mama, can't say i love you enough! happy birthday!

4.

让美人鱼裤子。
















yep. here's me, doing what i do! and yes, i wear full purusha when i work which sometimes leads to paint spillage disasters.

希望你的星期一是美丽的!XO。

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